Media
Planning & Strategy
At SMG, we transform campaign strategies into action. Through integrated channel planning we achieve the best results for our clients. Our core focus is cost-effective market access and maximising the potential ROI.
We consider audience, every media channel and message formats to ensure success. To maximise effectiveness, we strive to deliver the right message, at the right time, to the right person.
Our in-house team are highly experienced strategists who expertly manage all media end-to-end including:
Broadcast TV and Digital Video
Radio and Digital Audio
Print and Digital Native
OOH and DOOH
Digital Programmatic
Paid Search
Paid Social
SEO
Media
buying
We understand that cost is always a key consideration for every client. Our extensive experience across various channels and industries allows us to maintain a constant awareness of the media market. We also have dedicated partnerships with all saleshouses and digital channels, which enables us to provide our clients with the most competitive deals and opportunities.
Within our comprehensive buying process we implement a series of evaluations and technical measures, built on diligence and attention to detail.
Our dedicated buying teams conduct daily monitoring and optimisations of all campaigns, ensuring alignment with the planning objectives and most importantly, campaign performance.
Web & Analytics
Our data-driven approach and performance-focused analysis play a critical role in achieving outcomes for our clients. We understand that our client’s websites are a critical driver of success, therefore it plays a key part in our performance analysis to enhance results and drive business growth.
Expertise is demonstrated through in-depth analysis of multiple models and scenarios, providing a comprehensive understanding of every variable impacting campaign performance.
The results of this ongoing data analysis enable us to establish precise forecasts, deliver tangible results, and optimise campaigns effectively.